RAT PACK UC24DDC

Get ready to roll with the wildest girl group of skaters around. The RAT PAK is a cartoon TV show based on an out of control group of rebellious teenage skaters. The RAT PAK consists of four characters:  Sasha the skater girl, Mel the scooter rider, Heidi the rollerskater and their pet rat Cheese that follows them around everywhere. The designs we have made are to promote this show. The promotional pack consists of a poster, social post and a sticker sheet. 
The RAT PAK character designs and concept merchandise were designed within 24 hours for a design challenge. Our team consisting of Joey Lambert and Emma Ferguson began the design process by moodboarding grungy 2000s fashion and characters we grew up with for inspiration. Then we began creating character concept sketches on Procreate. From here, we developed our concept sketches into fully realised characters who were skating and standing together in a dynamic pose. Once our characters were developed, we were then able to design a brand around the characters: the RAT PAK. With the brand name established, we jumped into Adobe Illustrator and Photoshop and designed and finalised merchandise that could be used to promote the cartoon